During this process of trying to get the new Russellville Dental Lab site up and going I have been actively retracing all the steps that I’m going to take leading up to the launch. That includes design of site, site conversion goals (what I want the user to do), additional features of the site, implementing new communication schema internally (who gets email and how they’ll access it), tracking site traffic, and utilizing Google AdWords to start actively pulling traffic on to the site and then converting that to new business.

One of the major obstacles that I think I’m going to come up against is the downplay on a “catalog” style site that so many of our competitors do. We are a premium lab. It’s like the difference between going to Linens-N-Things and buying a piece of art or having someone paint something for you. You pay more for having someone paint a new item, but there is a certain value to it.

So, with all that in mind, my semi-weekly newsletter from Web Marketing Today arrived this morning telling me about keyword search tools – and specifically the free service offered by Google itself! It’s amazing to me already the services that Google offers, but the fact that they freely offer up not only the keywords you suggest, but related terms, and then tell you how much your competitors are using of each term. They’re practically handing you market niches. Amazing.

Here’s the tool. Check for yourself.

Google AdWords: Keyword Tool