I freely admit that I’m a geek.  I always have been.  I was more interested in chess that I was in flag football and I was way more interested in tearing down computers and rebuilding them that I was in my car.  I read software instruction books for financial software way over my head rather [...]

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So, I’ve been doing a little research in to direct mail. I know that it’s kind of a touchy subject, but it’s kind of like billboard advertising – most people don’t pay any attention, but the ones that do more than pay for your efforts. So, how to approach it? Well, it’s my first time, [...]

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If you’re a client of mine, we’ve probably had this discussion at some point.  We’ve all seen the sites that give us some cool graphic and tell us to “Click To Get Started” or something similar – like having to open a door before visiting a site. My personal objection to this is the senseless [...]

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My mother-in-law once commented about her confusion as to why her daughter would spend all that time text messaging with her friends when she had the phone in her hand and could just call (for goodness sakes!). I explained to her the aspect of text messaging that made it truly appealing, especially to younger people: [...]

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So many times in business we come upon a situation where it would be amazing to be able to have some sort of interactive element for our customer or vendors or whoever to interact with us without having to either A) time-sink me in to doing less-than-productive work or B) hire someone to do it [...]

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